On this episode of Color Bar, we sit down with Kecia Hielscher, CEO of Formulary 55, to talk about the leap from the corporate world to becoming your own boss—and how staying true to your intentions of freedom and flexibility can lead to remarkable success.
Inspired by the “green lights” philosophy from Matthew McConaughey’s book, Kecia shares how she built and scaled her luxury bath and body brand, from product development to finding the right channels—online, in-store, and wholesale. We explore the real-world marketing lessons she’s learned, including how Sandy Alexander supported her catalog and trade show booth for expansion into new markets.
Throughout the conversation, Kecia challenges aspiring entrepreneurs to ask themselves: “Why not me? Why not now?” and reminds us all to be bold, trust your gut, and follow your own green lights.
🎧 Listen to Episode 17:
The post Colorbar Episode 17: Why Not Me? Why Not Now? appeared first on Sandy Alexander.
]]>How founders Lorrie King & Celeste Lee are redefining midlife skincare—and empowering women to care more boldly.
In this inspiring episode of Colorbar, we sit down with Lorrie King and Celeste Lee, the visionary co-founders of Caire Beauty—a science-driven skincare brand purpose-built for women aged 40 to 65.
We unpack their journey from startup to standout, exploring:
-
The meaning behind the name “Caire” (“I care”)
-
Their direct-to-consumer strategy and recent shift into retail
-
Pop-up activations that build real connection
-
The evolving omni-channel landscape—including how AI is shaping customer experience
-
The rise of subscription models and the future of brand loyalty
Lorrie and Celeste share their honest perspectives on the beauty industry, building a mission-led brand, and why midlife isn’t a problem to solve—it’s a powerful stage of life to celebrate.
✨ Special Offer for Sandy Alexander listeners:
Visit www.cairebeauty.com and use promo code SANDY20 for 20% off your order.
🎧 Listen to Episode 16:
The post Colorbar Episode 16: Beyond the Mirror – The Story of Caire Beauty appeared first on Sandy Alexander.
]]>Like many of our partners pushing the boundaries of creative expression, our main goal is to create something memorable; something with impact. Nothing in print is more impactful than color. It shapes a printed piece, speaks to the consumer, and evokes emotion.
Color can portray your brand, your message, and often can speak to a consumer louder than the words that accompany it. Brands and campaigns can be given life with the right touch and the right choices in color, but most importantly, the right production of that color.
We’ve said it before – color is the key to branding.
Luckily, at Sandy Alexander we have the capable hands of the most profound color scientists in the industry, so well versed in color management that members of our team worked on the “Manhattan Project” that helped to create G7 certification in print. They work diligently to give that color “zing” and to consistently reproduce that color across various mediums and platforms your campaigns utilize.
They have tested our ability to print over several hundred substrates, not just paper, working in tandem with our cross-platform trained production coordinators to replicate your brand’s hard-earned image. Our leading color management position allows us to leverage our experience on metal, fabric, vinyl, window clings, and a variety of environmentally responsible materials used in brand rollouts. Our digital artists have honed their skills in image manipulation and technical retouching to form one of the most experienced teams in color profiling. What we print, they match on the screen; creating total brand consistency on any campaign no matter which medium is requested.
Artist Paul Gauguin once said, “Color! What a deep and mysterious language, the language of dreams.”
Our dream is to maximize the color in the world of print so we may speak to everyone that touches our work.
For more information about premier color management with Sandy Alexander, please contact Gene Palecco at [email protected] or call our main line at 973-470-8100.
The post Color at Sandy Alexander appeared first on Sandy Alexander.
]]>