Sandy Alexander has joined the Marth Group family, uniting with ENPOINTE and Digital Lizard to build something this industry hasn’t seen before: a true coast-to-coast print and marketing services platform, now reaching clients across six locations in New Jersey, California, Minnesota, Idaho, and Florida.
For our clients, this means more:
– Six locations. Coast to coast.
– Woman-Owned and Minority-Owned Business certified.
– HITRUST compliant. PCI certified. SOC 2 Type 2.
– The same team you trust — now backed by a national platform.
The Sandy Alexander name isn’t changing. Our people aren’t changing. What’s changing is the scale of what we can do for you.
60 years in the making. Just getting started.
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]]>Andy Fetherman on Finishing, Family, and Leading with Heart
In this episode of Color Bar, hosts Betsy Davis and Kim Opdyke sit down with Andy Fetherman, President & CEO of Müller Martini North America, for one of the most energizing — and unexpectedly moving — conversations.
Andy has spent over 35 years in the print industry, starting as a press-side technician (yes, he fell for the “box of halftone dots” trick too) and working his way to leading one of the most storied finishing companies in the world. He joined us to talk about the Müller Martini and Hunkeler merger, what it means for print partners, and how the theme “Better Together Than Apart” became more than a slogan — it became a culture.
Together, the group digs into:
- How Andy landed his first job by knowing what a halftone dot was — and nothing else
- The Müller Martini + Hunkeler merger and what a seamless 18-month transition actually looks like
- Attracting the next generation of talent with flexible schedules and open cultures
- AI in the workplace
- Managing with your heart, not your numbers
- And the story of his son Michael that will stop you in your tracks
This one hits differently. Don’t miss it.
🎧 Listen to Episode 38:
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]]>Chris Minn, CEO of Digital Ink, joining us to talk about where the print industry is headed—and why it’s time to retire the phrase “web-to-print.”
In this episode of Color Bar, hosts Betsy Davis and Kim Opdyke welcome Chris Minn, CEO of Digital Ink, joining us live from the UAE, for a global perspective on where the print industry is headed—and why it’s time to retire the phrase “web-to-print.”
Chris challenges legacy thinking and makes the case that print’s future isn’t about storefronts or ordering portals—it’s about workflow, automation, AI, and integration. The conversation explores how data, robotics, and intelligent production systems are reshaping manufacturing floors and enabling true print-on-demand at scale.
Together, the group discusses:
- Why “web-to-print” no longer reflects reality
- How AI and automation are streamlining production
- The role of data in smarter decision-making
- Adapting to evolving customer expectations across global markets
The message is clear: print companies that embrace technology, collaboration, and innovation won’t just survive—they’ll lead.
🎧 Listen to Episode 32:
The post Colorbar Episode 32: Web-to-Print Is Dead. Long Live Smart Print. appeared first on Sandy Alexander.
]]>Watch how bold ideas, experiential design, and real-world retail collide in this high-energy virtual panel.
How do brands turn ideas into physical experiences that customers remember—and come back for?
In this edition of Glimpse, Sandy Alexander brings together experts across retail, experiential, and brand strategy to discuss how to create meaningful in-store moments. From pop-up creativity and phygital activations to customer journey mapping and sustainable execution, this conversation covers what it really takes to design for the next generation of shoppers.
Featuring:
- Carolyn Walker, CEO, Response
- Sean Sager, Principal & Creative Director, Set + Stage Creative
- Kat Tushim, Executive Creative Director, AMP Agency
- Melanie Bishop, PMP, Director of In-Store Planning, Pet Supermarket
- Hosted by: Betsy Davis, CMO, Sandy Alexander
Highlights include:
- AI-powered personalization
- Phygital brand storytelling
- Gen Z & Gen Alpha in-store expectations
- Scalable creative processes
- Sustainability beyond materials
If you work in retail design, brand experience, or store planning—this is the panel you can’t afford to skip.
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]]>Why this international print community is more than an event—and how it’s shaping the future of print, partnerships, and innovation.
🌍 On this episode of Color Bar, we’re taking you inside DSCOOP Edge 2025, the global gathering of HP Indigo Print Service Providers and partners driving the future of print.
Hosted by Sandy Alexander’s Betsy Davis, this conversation features her fellow DSCOOP Global board members:
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Jon Bailey, CEO of Precision Proco (UK)
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Kelvin Gage, Global Head of Supply Chain for MRM (Sydney, Australia)
Together, they unpack what makes DSCOOP so powerful—not just as a conference, but as a global community.
In this episode, you’ll hear about:
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How DSCOOP connections can shape your business and personal network
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What to expect in Long Beach this May—from AI in print to youth recruitment
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How the community is embracing “print reinvented” on a global scale
Whether you’re new to DSCOOP or already part of the family, this episode reveals why you need to be there in 2025.
🎧 Listen to Episode 4:
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]]>Ready to level up your direct mail game?
Watch how Sandy Alexander brought personalization to life for our Glimpse Hyper Personalization Event. This behind-the-scenes video takes you through every step of how we turned data into design—and design into impact.
In this short how-to, you’ll see how we:
- Used AI to drive personalized creative
- Integrated data with Variable Data Print (VDP) software
- Ran the campaign through our digital press, straight to the mailbox
It’s a real-world look at how AI, data, and print tech come together to deliver smarter, results-driven direct mail.
🎥 Watch now: Hyper Personalization In Motion – Glimpse Invite Creation
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]]>Watch Now: Glimpse 2025 – Hyper-Personalization Panel
📅 Originally aired: Tuesday, March 25th at 1pm EST
We’re kicking off Glimpse 2025 with a deep dive into one of the hottest topics in marketing—Hyper-Personalization. Explore where AI meets data-driven strategy, and how to walk the fine line between meaningful personalization and the “Creep Factor.”
🎥 Watch the full session below:
Featuring an Elite Panel of Industry Leaders:
- Ken Madsen – Chief Technology Officer, M2 Advisory
- Cary Hatch – Former CEO, MDB Communications
- Alex Alzate – Director, Marketing Systems, Quest Diagnostics
- Phil Corbett – VP, AMP Analytics
Key Takeaways:
- How to leverage AI to personalize customer interactions.
- Understanding the “Creep Factor”—how much personalization is too much?
- Elevating your data strategies to maximize hyper-personalization impact.
Don’t miss out on this opportunity to gain insights from top industry leaders! Save your spot and prepare to elevate your marketing strategies with the power of hyper-personalization.
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]]>Highlighting our partnership with SCREEN Americas, bringing the revolutionary InkJet Web technology to our state-of-the-art facility!
This cutting-edge inkjet solution allows us to meet the rising demand for personalized print solutions with unmatched quality and efficiency.
This collaboration is more than just a technological upgrade—it’s a reflection of our commitment to quality, reliability, and innovation. We’re excited to see how this partnership will continue to shape the future of print at Sandy Alexander.
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]]>Discover how Sandy Alexander is bringing catalogs back to life for iconic brands in our latest white paper.
For legacy brands, catalogs evoke a sense of nostalgia, rekindling the tactile, immersive shopping experience that once defined consumer culture. As consumers crave authentic and tangible connections, catalogs offer a unique opportunity to cut through the digital noise and make a lasting impact.
Access the Download
Complete the form to receive your PDF.
Gain insights, strategies, and solutions from Sandy Alexander’s experts in print, digital, and integrated marketing.
[contact-form-7]
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]]>Happy Earth Day 2021!
Let’s celebrate Earth Day together. As a leader in sustainable print for the last two decades, we want to help marketers make the right decisions when it comes to their graphic communications. These decisions include pivoting to sustainable print alternatives and increasing awareness in general environmental sustainability. We can work with our vendors to provide an array of traditional Offset, Digital, and Large Format sustainable print options.
For example, in December 2020 we held an information session about sustainable options and alternatives, specifically for Large Format print. We focused on green alternatives to current substrates being used in print marketing efforts, retail displays, rollouts, and brand environments. We’re proud to say that it has led to many fruitful conversations with our clients and the conversion of active projects to some of the suggested substrates. Here’s the recap blog of the Sustainability Webinar, and don’t forget to subscribe to us on YouTube!
But as an organization, we don’t want to stop there. Additionally, we have a commitment to our local communities, such as our communication with the NJDEP Air Quality, Energy and Sustainability which protects New Jersey’s air quality and evaluates, develops, and implements environmental practices across New Jersey, where our headquarters is located.
We are ready to assist your team with our expertise in sustainable print. Please feel free to reach out to your Sandy Alexander Representative, Gene Palecco at [email protected] or call our main line 973.470.8100.
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