In this episode of Color Bar, we’re joined by AJ Layo of Sylvamo for a conversation that redefines what’s possible in direct mail when the entire ecosystem works together.
From paper mills to printers, technology partners to USPS, AJ shares how true collaboration is transforming direct mail into a smarter, more measurable, and more impactful channel. We dive into Sylvamo’s investment in innovation—from their “Intelligent Paper” initiative bringing AI into direct mail, to their efforts educating brands on how to better leverage USPS promotions to drive efficiency and ROI.
This episode also explores how the role of paper has evolved—from an afterthought to a strategic decision—and why sustainability, data, and performance can (and should) coexist.
One of our favorite moments? AJ describes direct mail as a “thoughtful overachiever”—and honestly, it couldn’t be more accurate when done right.
If you’re thinking about how to create direct mail that performs, proves its value, and stands out in today’s landscape, this conversation is a must-listen.
🎧 Listen to Episode 36:
The post Colorbar Episode 36: Meet Direct Mail’s “Thoughtful Overachiever” Era with AJ Layo from Sylvamo appeared first on Sandy Alexander.
]]>In 2022 we at Sandy Alexander are making a commitment to further ourselves as a green and sustainable organization within the world of print. In past years we have attempted to change our products and manufacturing capabilities specifically in our Wide & Grand Format division to this end. Every year we begin with a measurable goal and evaluate our progress in the form of our Continual Improvement Project (CIP) to develop, support, and integrate the company’s sustainability efforts. With incremental steps to improve our processes we have successfully accomplished our goals in 2016, 2017, and 2019.
This year, we have committed to the following:
In 2022, Sandy Alexander aims to convert 10% of our styrene-based substrates purchases, compared to 2018, to an environmentally responsible alternative that is 100% recyclable.
To accomplish this goal, we are expanding our efforts across multiple departments, beginning at Sales. We hope to utilize our sales and client service personnel to promote and convert clients’ out-of-home projects from styrene to an environmentally responsible alternative.
To learn more about our Sustainable Initiatives or environmentally responsible suggestions on future projects, please contact Gene Palecco at [email protected] or call 973.470.8100.
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]]>Let’s celebrate Earth Day together. As a leader in sustainable print for the last two decades, we want to help marketers make the right decisions when it comes to their graphic communications. These decisions include pivoting to sustainable print alternatives and increasing awareness in general environmental sustainability. We can work with our vendors to provide an array of traditional Offset, Digital, and Large Format sustainable print options.
For example, in December 2020 we held an information session about sustainable options and alternatives, specifically for Large Format print. We focused on green alternatives to current substrates being used in print marketing efforts, retail displays, rollouts, and brand environments. We’re proud to say that it has led to many fruitful conversations with our clients and the conversion of active projects to some of the suggested substrates. Here’s the recap blog of the Sustainability Webinar, and don’t forget to subscribe to us on YouTube!
But as an organization, we don’t want to stop there. Additionally, we have a commitment to our local communities, such as our communication with the NJDEP Air Quality, Energy and Sustainability which protects New Jersey’s air quality and evaluates, develops, and implements environmental practices across New Jersey, where our headquarters is located.
We are ready to assist your team with our expertise in sustainable print. Please feel free to reach out to your Sandy Alexander Representative, Gene Palecco at [email protected] or call our main line 973.470.8100.
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