In August, Sandy Alexander partnered with Shopify to help open Shopify New York, a space for entrepreneurs to network, create, and start building their own businesses. This two-story, 8,000-sq-ft. space in SoHo includes a café and a pop-up shop with events and workshops readily available. Shopify also gives local NYC entrepreneurs access to both photo and podcast studios available for booking on their website.
Sandy Alexander produced the graphic elements highlighted on the walls and windows. In combination, our Large Format and Visual Experience (VE) teams handled the project from ideation to installation.
The project consisted of three large wall murals, printed on suede wallpaper and utilizing CAD cut materials. To match the brand standards of Shopify, the windows were first phase printed on self-adhesive vinyl (SAV) and then a second phase installation of green transparent film to give the storefront that Shopify-green tint.
We produced custom, dimensional lettering for Shopify’s café. Magnets with a very strong polarity were recessed into the back of these 1-inch-thick letters. They attach to a perforated steel structure above their counters. These letters were fabricated using high density urethane foam, and after color matching was approved by the client, primed, painted, and finished with magnets. Installation templates were provided for each word (CHA, CHING, CAFÉ) to make sure spacing was consistent.
We also produced a back-lit Shopify sign. Produced on our 3-axis CNC router, our fabrication team produced two sides of the sign. One side accepted the push through milk acrylic letters and a milk acrylic racetrack. The other side housed the LEDs, driver and controller. Since the backlit sign became part of the mural artwork, dreamscape wallpaper was adhered to the face and sides to continue consistency throughout the entire space.
As with all Large Format or VE projects, the logos, printed murals, vinyl application and precision color matching aimed to transform the space to match the Spotify team’s vision. To further discuss or learn more about implementing similar solutions in your space or future pop-up locations, please contact us at [email protected] or reach out to your Sandy Alexander sales representative.
Download the full case study PDF here.
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Sandy Alexander & Axis Global Logistics partnered with Fendi to quickly realize their Pop-Up outlet in Sawgrass Mills Outlet Mall near Miami, FL. Offering a domestic solution to cut international lead times for millwork, logos, printed flooring, vinyl application and precision color matching to transform the previous tenant’s look to a vibrant, memorable experience.
Axis Sandy is a strategic, supply chain partnership between Axis Global Logistics and Sandy Alexander, Inc. Fendi is the first success story of Axis Sandy, a streamlined solution to provide graphics, in-store fixtures, and much more from concept development to installation. This truly maintains all the services “under one roof” and allows our combined team to act as a single source for any brand with our national presence.
To further discuss or learn more about implementing similar solutions in your space, please contact us at [email protected] or reach out to your Sandy Alexander sales representative.
Download the full case study PDF here.
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]]>Let’s celebrate Earth Day together. As a leader in sustainable print for the last two decades, we want to help marketers make the right decisions when it comes to their graphic communications. These decisions include pivoting to sustainable print alternatives and increasing awareness in general environmental sustainability. We can work with our vendors to provide an array of traditional Offset, Digital, and Large Format sustainable print options.
For example, in December 2020 we held an information session about sustainable options and alternatives, specifically for Large Format print. We focused on green alternatives to current substrates being used in print marketing efforts, retail displays, rollouts, and brand environments. We’re proud to say that it has led to many fruitful conversations with our clients and the conversion of active projects to some of the suggested substrates. Here’s the recap blog of the Sustainability Webinar, and don’t forget to subscribe to us on YouTube!
But as an organization, we don’t want to stop there. Additionally, we have a commitment to our local communities, such as our communication with the NJDEP Air Quality, Energy and Sustainability which protects New Jersey’s air quality and evaluates, develops, and implements environmental practices across New Jersey, where our headquarters is located.
We are ready to assist your team with our expertise in sustainable print. Please feel free to reach out to your Sandy Alexander Representative, Gene Palecco at [email protected] or call our main line 973.470.8100.
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In 2020, we were able to help Trek Bicycle plan a series of new store openings and retrofits at a national scale. Our Retail Visual Merchandising (RVM) and Visual Experience (VE) divisions teamed up with Trek’s Environmental Retail Design team to understand their footprint and desire to use several green alternative substrates in their planned rollout. Being a part of the conversation from the beginning, we were able to offer prototypes – specifically a unique wood solution – that met Trek’s standards when it came to the environmental retail graphics they required. Now, we are pleased to announce our ongoing partnership with Trek for future projects.
You can download the PDF with more information about the environmental graphics solutions we provided for Trek Bicycle. To further discuss or learn more about implementing similar solutions in your space, please contact us at [email protected] or reach out to your Sandy Alexander sales representative.
Download the full case study PDF here.
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