Beauty Archives - Sandy Alexander https://sandyalexander.com/tag/beauty/ Bring your brand universe to life - beyond limits. Thu, 16 Mar 2023 20:22:07 +0000 en-US hourly 1 https://wordpress.org/?v=7.1.4 https://sandyalexander.com/wp-content/uploads/2022/12/cropped-SA-Favicon-32x32.png Beauty Archives - Sandy Alexander https://sandyalexander.com/tag/beauty/ 32 32 Sustainability Now https://sandyalexander.com/sustainability-now/ Tue, 05 Apr 2022 17:02:42 +0000 https://sandyinc.com/?p=30368 The post Sustainability Now appeared first on Sandy Alexander.

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Converting Customers to More Responsible Alternatives

In 2022 we at Sandy Alexander are making a commitment to further ourselves as a green and sustainable organization within the world of print. In past years we have attempted to change our products and manufacturing capabilities specifically in our Wide & Grand Format division to this end. Every year we begin with a measurable goal and evaluate our progress in the form of our Continual Improvement Project (CIP) to develop, support, and integrate the company’s sustainability efforts. With incremental steps to improve our processes we have successfully accomplished our goals in 2016, 2017, and 2019.

This year, we have committed to the following:

Goal Statement

In 2022, Sandy Alexander aims to convert 10% of our styrene-based substrates purchases, compared to 2018, to an environmentally responsible alternative that is 100% recyclable.

To accomplish this goal, we are expanding our efforts across multiple departments, beginning at Sales. We hope to utilize our sales and client service personnel to promote and convert clients’ out-of-home projects from styrene to an environmentally responsible alternative.

To learn more about our Sustainable Initiatives or environmentally responsible suggestions on future projects, please contact Gene Palecco at [email protected] or call 973.470.8100.

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Color at Sandy Alexander https://sandyalexander.com/inspiration-for-designers-exposing-designers-to-a-new-tool-set-for-color-ink-and-paper/ Wed, 30 Oct 2019 21:51:04 +0000 https://sandyalexander.com/?p=33478 The post Color at Sandy Alexander appeared first on Sandy Alexander.

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Like many of our partners pushing the boundaries of creative expression, our main goal is to create something memorable; something with impact. Nothing in print is more impactful than color. It shapes a printed piece, speaks to the consumer, and evokes emotion.

Color can portray your brand, your message, and often can speak to a consumer louder than the words that accompany it. Brands and campaigns can be given life with the right touch and the right choices in color, but most importantly, the right production of that color.

We’ve said it before – color is the key to branding.

Luckily, at Sandy Alexander we have the capable hands of the most profound color scientists in the industry, so well versed in color management that members of our team worked on the “Manhattan Project” that helped to create G7 certification in print. They work diligently to give that color “zing” and to consistently reproduce that color across various mediums and platforms your campaigns utilize.

They have tested our ability to print over several hundred substrates, not just paper, working in tandem with our cross-platform trained production coordinators to replicate your brand’s hard-earned image. Our leading color management position allows us to leverage our experience on metal, fabric, vinyl, window clings, and a variety of environmentally responsible materials used in brand rollouts. Our digital artists have honed their skills in image manipulation and technical retouching to form one of the most experienced teams in color profiling. What we print, they match on the screen; creating total brand consistency on any campaign no matter which medium is requested.

Artist Paul Gauguin once said, “Color! What a deep and mysterious language, the language of dreams.”

Our dream is to maximize the color in the world of print so we may speak to everyone that touches our work.

For more information about premier color management with Sandy Alexander, please contact Gene Palecco at [email protected] or call our main line at 973-470-8100.

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