Ready to level up your direct mail game?

Watch how Sandy Alexander brought personalization to life for our Glimpse Hyper Personalization Event. This behind-the-scenes video takes you through every step of how we turned data into design—and design into impact.

In this short how-to, you’ll see how we:

• Used AI to drive personalized creative
• Integrated data with Variable Data Print (VDP) software
• Ran the campaign through our digital press, straight to the mailbox

It’s a real-world look at how AI, data, and print tech come together to deliver smarter, results-driven direct mail.

Partners:

Enhance patient journeys by combining Cured’s digital marketing with Sandy Alexander’s direct mail

Expand your digital marketing initiatives with our new direct mail capabilities to reach more patients. We are excited to announce our partnership with Sandy Alexander, the HIPAA-compliant print and direct mail marketing leader. Integrating direct mail into Cured’s platform capabilities allows healthcare marketers to reach populations with limited digital access, collect first-party data, and capture patient interest. Sending the right message at the right time in the right channel leads to new growth and higher patient engagement. We are thrilled to have found the right partner in Sandy Alexander to enable print and direct mail channels.

We ensure our customers’ data remains protected with the highest security and compliance standards. In one click, securely export your audience data for direct mail use. Leveraging Cured’s audience-building functionality and contact data allows you to personalize your outreach, like adding the recipient’s first name or changing an image based on gender or location.

Combining our industry-leading digital marketing platform with Sandy Alexander’s leadership in direct mail gives our customers access to holistic patient journeys that drive more revenue for healthcare organizations and better outcomes for patients. Sandy Alexander has extensive experience working with the compliance standards of healthcare customers in the payer and provider segments and has a proven track record of consistently delivering a differentiated, high-quality print and direct mail product.

In practice, we often recommend a Curation that notifies new residents about your primary care offerings in their area. This Curation aims to convert new residents into loyal patients by establishing care with a primary physician at a local facility. To start, you build a geography-based audience by targeting new residents within a 10-mile radius of one of your primary care facilities. The Curation begins by sending a direct mail flier pointing the resident to clinics close by to claim a welcome gift (first aid kit) and schedule an initial visit. In doing so, we point the prospective patient toward a form fill that captures their relevant contact information for future engagement through digital channels. Then the direct mail flier is followed-up with a two-email series to drive engagement with your healthcare organization. This Curation fosters an awareness of your healthcare organization amongst new movers and leads new residents to become patients within your system. The patient journey doesn’t stop there. The first visit is just the beginning of the provider-patient relationship.

About Sandy Alexander 

Sandy Alexander, Inc. is one of the largest high-end commercial graphic communications companies in the nation, serving the needs of Fortune 500 companies and other enterprises from coast to coast. Sandy Alexander’s broad array of services include digital solutions, sheetfed and web printing with in-line finishing/personalization, wide and grand format, and printing for retail visual merchandising. Sandy Alexander provides impactful and efficient printing for any campaign regardless of substrate, size, or quantity. Sandy Alexander is a leader in protecting the environment with dedication to wind energy, SGP certification, and tri-certification for chain-of-custody sustainability paper. For more information, visit: www.sandyalexander.com.

SA Guide to USPS Postage Increases & How to Save

Another postage increase? No problem.

Our team of Direct Mail experts leveraged their knowledge to help our fellow marketers understand what was increasing in price, and a few promotions offered to help negate it. Here we are just shy of a year later, and the USPS has announced another round of increases for DM, as well as a schedule for 2023 and beyond. We’ve had our team do the same research, and we hope to outline our “guide” to navigating these upcoming USPS postage increases AND how to save your marketing dollars in the process.

In April, the USPS filed a notice with the Postal Regulatory Commission (PRC) requesting price changes to take effect July 10, 2022, that are in accordance with approvals provided by the PRC last year. This notice announced the intent to increase First-Class mail by 6.5%, in line with the increased inflation of the current economic landscape. In addition, the USPS released its intention to begin price adjustments twice per year, beginning in January 2023, known as Market Dominant Price Adjustments. These will take place approximately every six months.

Postage Increase? No problem…

In May, the United States Postal Service (USPS) began planning a postage increase that went live effective August 29th. About a month ago we posted a short breakdown for LinkedIn on how this might affect our clients and partners – it averages to about a 7% increase in First Class and Marketing Mail (check out our post or download the one-sheet below).

Now, we know what you’re thinking – 7% is pretty big! True. But the reality is that it’s possible to negate the increase by a just a little bit if you know what to look for – and lucky for you, we do!

For the last 18 months the USPS has been offering promos of 2% savings on postage if you meet certain criteria and these promos are NOT ENDING! Adding tactile, sensory, or interactive components. Adding technologies such as AR, NFC, or QR codes. Adding a mobile shopping feature. All of these can help you save and offset the cost of postage. In fact, for some of the promos they’ve INCREASED the postage savings to 4%!

I’m a Marketer, not a Mathematician but…

Consumers have been in their homes more than ever in the last 12 months causing direct mail trends to rise. We have seen an uptick in the interest in catalogs, brochures, dimensional mailers, and more formats lately as major brands try to reconnect with their target audiences. While it is important to pivot to digital methods in today’s environment, these digital campaigns in combination with direct mail are proven to increase a marketer’s effectiveness.

To help you and other marketers evaluate this current trend and take your efforts to the next level, we’ve created our Guide to Direct Mail. In this short eBook, we show you the importance of connecting with your audience through this traditional and proven method of 1:1 direct marketing. Plus, take a look at some of our most popular in-line direct mail formats, including our patented Moving Steps mailer.

You can download the full Guide to Direct Mail to see our analysis and formats. To further discuss or learn more, please feel free to reach out to your Sandy Alexander Representative, Gene Palecco at [email protected], or call our main line 973.470.8100.

The landscape of loyalty marketing has changed so much in the last 12 months.

How do you keep your customers coming back?

A hot topic in the ever-changing marketing universe, loyalty programs are constantly being analyzed, refreshed, and implemented by our clients – and by you. We asked some of our partners to join us in an interactive discussion on February 10th where we discussed their insights on the successes and challenges of loyalty programs in the new landscapes of various industries. Hosted by us – Sandy Alexander – we invited Sandra Gudat of Customer Communications Group (CCG) & Customer.com and Joe Manos of MindFireInc® to share their in-depth knowledge of all things Loyalty.

Here’s the recap video, don’t forget to subscribe to us on YouTube!

How Direct Mail Can Help You

Consumers have been in their homes more than ever in the last 12 months causing direct mail trends to rise. We have seen an uptick in the interest in catalogs, brochures, dimensional mailers, and more formats lately as major brands try to reconnect with their target audiences. While it is important to pivot to digital methods in today’s environment, these digital campaigns in combination with direct mail are proven to increase a marketer’s effectiveness.

To help you and other marketers evaluate this current trend and take your efforts to the next level, we’ve created our Guide to Direct Mail. In this short eBook, we show you the importance of connecting with your audience through this traditional and proven method of 1:1 direct marketing. Plus, take a look at some of our most popular in-line direct mail formats, including our patented Moving Steps mailer.

You can download the full Guide to Direct Mail to see our analysis and formats. To further discuss or learn more, please feel free to reach out to your Sandy Alexander Representative, Gene Palecco at [email protected], or call our main line 973.470.8100.