The MailPath App is available on the Salesforce AppExchange and is specific to Journey Builder within Salesforce Marketing Cloud.
Clifton, NJ – April 6, 2022 – Sandy Alexander, Inc. announced the launch of MailPath, a direct mail app available on the Salesforce AppExchange.
In a busy marketplace, it’s more important than ever to make sure your word gets heard. By adding direct mail into your digital communications, you can increase response rates by double digits. MailPath allows you to seamlessly integrate direct mail into your digital platform. If you use Journey Builder to trigger digital communications, MailPath allows you to send direct mail as easy as email.
“More and more of our clients across a multitude of verticals; healthcare, retail, automotive, pharmaceutical and others, have been utilizing Journey Builder for triggered delivery of their digital communications but quickly recognized the gap of automating the delivery of direct mail,” explained Betsy Davis, EVP & Chief Marketing Officer at Sandy Alexander. “Understanding the importance of direct mail, we took this opportunity to provide the MailPath application as a solution to incorporate direct mail as another channel within their journey’s and improve their response rates.”
For more information about Sandy Alexander and it’s capabilities, please feel free to reach out to Sandy Alexander at [email protected].
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]]>Orlando, FL – January 18, 2022 – We are pleased to announce the launch of the new Dinetec website, still found at dinetec.com. Our wholly-owned subsidiary, which launched in 2017, specializes in creating and delivering intelligent dining solutions for the restaurant industry. At its core, Dinetec is dedicated to our customer’s success in this marketplace as we use the latest technologies and marketing strategies to develop custom solutions tailored to your brand and guests.
For over 30 years, our team members have been developing solutions for global brands. We are a blend of Dining Specialists, Software Developers, Marketers, and Print Production Experts with the common mission to improve your marketing outcomes within and outside of your restaurants.
As we begin 2022, we hope the fresh feel of our new website reflects our commitment to our clients as leaders in marketing communications. We know that it is all about the guest experience, so we hope you enjoy your time as guests on our website! Check it out here.
Dinetec specializes in creating and delivering intelligent solutions for the restaurant industry, offering guest-facing technologies, data management, menu programs, ADA compliance as well as mobile and intelligent Wi-Fi integration.
Call Dinetec at 833-dinetec (833.346.3832) or email [email protected]
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A hot topic in the ever-changing marketing universe, loyalty programs are constantly being analyzed, refreshed, and implemented by our clients – and by you. We asked some of our partners to join us in an interactive discussion on February 10th where we discussed their insights on the successes and challenges of loyalty programs in the new landscapes of various industries. Hosted by us – Sandy Alexander – we invited Sandra Gudat of Customer Communications Group (CCG) & Customer.com and Joe Manos of MindFireInc® to share their in-depth knowledge of all things Loyalty.
Here’s the recap video, don’t forget to subscribe to us on YouTube!
So you’ve watched the replay of the stream and are looking for some more resources. Look no further. Both CCG/Customer.com and MindFireInc.com are wonderful places to visit and sift through blogs, white papers, and video.
Sandra Gudat is President/CEO and Publisher of Customer.com with corporate offices located in Denver, Colorado. Sandra and her team work with a Fortune 2000 clientele to design and execute unique, data-driven customer-centricity initiatives that help clients build and retain loyal customer relationships. Clients include Petco, Kohl’s, Talbots, Pier 1 Imports, General Motors, IBM, Chase Manhattan Bank, Starbucks and Nordstrom. Sandra brings more than 30 years of experience and a unique perspective of best practices in customer centricity across many industries. She is a sought after speaker at more than a dozen of national conferences in the United States and Canada on the topics of how companies can become more customer centric to build loyalty, retention, sales and profits. Her work has been written about in numerous publications including: CMO, Chief Marketer, Stores, Target Marketing, Direct, DM News, Chain Store Age, Retailing Today, Bank Marketing and American Demographics.
Joseph Manos, Executive Vice President has 25 years of executive management experience working with industry-leading companies providing integrated business solutions to the Graphic Arts community, as well as Corporate Enterprise Clients. He has had a long career of building successful companies from start-up as well as turn-around and growth of struggling operations. For the last 6 years he has been responsible for the successful launch and growth of companies providing web-based, variable data printing solutions (ASP and stand alone apps) to the Graphic Arts industry. His experience will be critical for the next wave of growth and strategic initiatives developed by MindFireInc®.
Thank you to all the attendees and if you missed this webinar, we will be hosting many more in the coming months. We hope to see you then! Please feel free to contact your representative or email [email protected] for more information.
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